Summary: This article emphasises the spread of internet memes in modern times and outlines some of the positive and negative effects of this spread on society.
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| The Google trend data is used to highlight the speed of the spread of Internet memes. According to Fobes India, "Bhupendra Jogi meme is one of the most viral memes in India (1)" Timeline: 10 October 2023 to 10 November 2023 Introduction: In the 21st century, people are getting addicted to memes. Moreover,
GEN-Z use this meme more frequently in their daily lives. Additionally,
comparing their current life situation with those trending memes on social
media creates chaos. Memes are comical images with bold text illustrating ideas,
concepts, relatable incidents, etc. These funny pictorial concepts are getting
most of the social attention. The hype of memes is spreading worldwide;
according to research, a person spends approximately 108 minutes scrolling
memes only. These memes are eye-catching, with amazing pictures of famous
personalities, cartoon characters, politicians, etc. Attention Period for Meme: Individuals suffered under strict government guidelines,
such as lockdowns during the pandemic. At that time, memes played a crucial
role in digital communication; it was also noticed that most coronavirus memes
went viral because people could relate to them. Those who saw memes of COVID-19
are most likely to suffer less as it affects them psychologically. It was
noticed that using memes to cope with worry is common. Meme As a Modern Culture: Many research studies show that excessive use of memes in daily
life indicates social media addiction. For
these reasons, people start procrastinating, becoming lazy, and cutting
themselves off from the real world. Even in colleges or corporate sectors, most
individuals seem to be scrolling memes on social media during break time. Memes
are indirectly dominating modern culture and influencing it badly. They are a
powerful tool that can drastically affect a country's youth. Impacts Of Meme: Positive Side: Many people earn just by editing macro
pictures (MEME) for social media pages. To relieve themselves from their busy
schedules, people scroll through memes on social media. Many memes hold very
powerful information. It encourages people to seek assistance as well. Negative Side: Many memes negatively impact the image of a
particular person whose memes go viral. A Meme spoils someone’s personality on
social media and has a lasting effect. It brings negativity. There is
inappropriate exposure of content, and so on. Conclusion: In today’s world,
people readily accept whatever they see online. Similarly, the vital form of
memes is actively loved by people on social media despite their accuracy, which
transfers the misinformation to the masses. Excess of anything is too bad; we
should rely on anything only after getting the information from the absolute
source. To conclude, memes have evolved the nation, and one should be aware of
their consequences. By Kritika, B.A. Economics (2023-26), Department of Economics, SBSS, MRIIRS, Faridabad. |
